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Product overview
Educate.Pro is a design concept for a tutoring services app that enables users to book private lessons with verified tutors and includes a payment system allowing for advance cancellations with refunds.
The goal is
to develop an application, enabling users to quickly and easily find a tutor that meets their requirements, schedule classes, and cancel them in advance with refunds
The pain points are
no way to show real-time availability of tutors
no option to cancel classes in advance
unclear expertise of tutors
My role in design thinking process
Design Strategy
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User Research
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Competitive Analysis
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User Personas
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Empathy Mapping
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User Jorney
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User Flow
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Information Architecture
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Wireframes
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Prototypes
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User Research
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Mockups
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Design Strategy ~~~ User Research ~~~ Competitive Analysis ~~~ User Personas ~~~ Empathy Mapping ~~~ User Jorney ~~~ User Flow ~~~ Information Architecture ~~~ Wireframes ~~~ Prototypes ~~~ User Research ~~~ Mockups ~~~
User personas
Lisa
Age: 40
Education: Master's degree in accounting
Hometown: Weiswampach, Luxembourg
Family: Married, one child
Occupation: Accountant
“I’m in favor of solid knowledge that allows building a prospective career.
And a teacher’s professionalism plays an important role, as well as their approach to teaching”
Lisa is a 40-year-old accountant. She lives with her husband Oliver, 42, a financier, and their child Lucas, who is 10, in Weiswampach, Luxembourg.
Parents have busy work schedules, sometimes including weekends.
Lisa is concerned about Lucas's school performance in math and physics. She wants to hire tutors in these subjects.
The family prefers only offline lessons, and considering that they live 90 km away from the city center, it is quite difficult to find an experienced and reliable teacher near their residence.
For Lisa, it would be easiest to be able to book/change times and dates online, since Lucas is a professional soccer player and soccer matches often make schedule changes.
Frustrations:
Possibility to organize offline classes near their town.
Ability to book/change class times online.
Goals:
to find experienced and reliable tutor (ability to check the teacher's rating, education and feedback from previous students)
Problem statement:
Lisa is a educated and caring mom,
who needs to find a qualified and experienced educator for her son, because she believes a solid knowledge of math and science is important
Victor
Age: 28
Education: MBA in Engineering
Hometown: Leudelange, Luxembourg
Family: Single
Occupation: Engineer
“Hard work beats talent when talent doesn’t work hard”
Victor is a 28-year-old engineer. He lives in Leudelange, Luxembourg.
He works for an international company with a headquarter in Shanghai, China.
He is looking for a Chinese language tutor to improve his professional language skills.
His biggest pain point is the lack of free time due to frequent business trips and busy work schedules.
For Victor, it would be convenient to take classes online (even while on business trips) and have the flexibility to reschedule classes (due to unexpected meetings or tight deadlines).
The tutor should be a native Chinese speaker (with excellent pronunciation).
Frustrations:
Difficulties in flexible scheduling of classes
Goals:
To find native Chinese speaker tutor;
Online lessons
Problem statement:
Victor is a young, hard working and busy man with excellent career prospects,
who needs to find a qualified tutor with a flexible schedule to improve his language skills for a future career
Eugenia
Age: 32
Education: Master's degree in pedagogy
Hometown: Strassen, Luxembourg
Family: Married, three kids
Occupation: Piano teacher
“Your greatest resource is your time””
Eugenia is a 32-year-old music teacher, who lives in Strassen, Luxembourg.
She gives private piano lessons for children and adults.
Eugenia's biggest pain point is the difficulty in planning her schedule due to many students rescheduling or canceling classes at the last minute before class starts. Thus, there is no chance for her to take another student at that time.
For Eugenia, it would be nice to find a solution that allows students to reschedule and cancel classes in advance or get pre-paid.
Frustrations:
To have option be informed about rescheduling/canceling classes in advance
Get pre-paid
Goals:
To have possibility plan her working day effectively
Problem statement:
Eugenia is a piano teacher,
who needs to find a solution that allows students to reschedule and cancel classes in advance (or get pre-paid), because she wants to plan her working day effectively
User journey map
Competitive audit
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Conduct an audit of competitors in the industry:
Apprentus
Preply
Coursathome
Superprof
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Are they attracting audience that they say they are speaking to?
How does their app look/feel? Does the design complement the product?
Will the user get confused as they navigate through the app?
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Audience
First thoughts
User interaction
Visual design
Content
User flow
User task: “Use the Tutoring services app to select a tutor that meets the requirements and make an appointment with them quickly and easily”.
Paper wireframes
Big-picture storyboard
User interacts with an Tutoring service app focusing on the overall user experience (context, needs, and emotional engagement)
Close-picture storyboard
User interacts with an Tutoring service app focusing on specific product details
Paper wireframe
A draft representing the interface structure of the Tutoring services app
Digital wireframes
Usability study
Research goals:
Identify if users can complete basic tasks in the tutoring service app
Determine if the tutoring service app is difficult to use
Findings (insights)
after conducting a Usability Study
P0 level priority
Users want more intuitive access to the “Filters” section and clear icon visualization
Users want a “Favorites” icon that is more familiar to them
It makes sense to make the “Search” icon more visually appealing
P1 level priority
Users consider locating the “Support” button on a Personal Page as a more intuitive option
Users need more proper placement of the “Send Message” icon
P2 level priority
Saturated and contrasting color scheme
Visual design
Other screens
High Fidelity Prototype
Typography & Colors
Key findings
The Tutoring services app has been designed to facilitate tutor-student interaction, including easy booking and canceling of lessons for both parties.
The payment system, is beneficial for both students (who can cancel lesson 24 hours in advance with a refund) and tutors (who can get informed 24 hours before the lesson starts and plan the timetable accordingly).
Tutor's profile provides detailed information about their education, experience, price of tutoring services and rating among other tutors.